Telephone Tracking allows you to monitor calls from your site and understand exactly what marketing activity brought them whether it was from another site, Google or your own paid search effort.
So no longer will you have to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple stations. Clients with AdWords have an inborn need to monitor the calls that are relevant to their keywords, in order to understand which keywords provide call conversions. AdWords Call Tracking With no visibility of call conversions, it is not really feasible to figure out if your investment in the keywords on your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most customers are searching to monitor not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, since it allows you to realize your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing channels, crucial to the success of any business.